tag:blogger.com,1999:blog-2214167653430312648Mon, 18 Jul 2011 08:02:45 +0000Innovation MobileServices MobilesBest PracticeAnalyses et informations autour du Marketing Relationnel du Futur(innovations technologiques, services simples et fluides en temps réel, services mobiles, etc.)http://innovation-client.blogspot.com/noreply@blogger.com (Maike Strudthoff)Blogger1125tag:blogger.com,1999:blog-2214167653430312648.post-3609228408883968919Wed, 06 Jul 2011 12:47:00 +00002011-07-06T14:51:38.307+02:00Services MobilesInnovation MobileBest Practice<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:hyphenationzone>21</w:HyphenationZone> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>FR</w:LidThemeOther> 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</w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]-->Quand on pense « innovation mobile » il ne faut pas penser à la simple transposition des services ou produits existants sur le mobile ! Non – il faut surtout éviter les erreurs faites quand l’ère du web arrivait. L’innovation technologique nous permet d’imaginer des services mobiles inconnus qui vont faciliter notre vie quotidienne, qui sont simples, qui vont enrichir les services et produits existants ! <p class="MsoNormal">BMW i, la nouvelle marque-sœur de BMW vise à développer des solutions de mobilité durables. Au-delà des automobiles électriques sa vision englobe des solutions mobiles innovantes améliorant la mobilité urbaine – à l'intérieur comme à l'extérieur du véhicule. L’introduction sur le site commence :</p> <p class="MsoNormal" style="margin-bottom:6.0pt;line-height:normal"><i style="mso-bidi-font-style:normal">« Le monde change</i></p> <p class="MsoNormal" style="margin-bottom:6.0pt;line-height:normal"><i style="mso-bidi-font-style:normal">Notre vie</i></p> <p class="MsoNormal" style="margin-bottom:6.0pt;line-height:normal"><i style="mso-bidi-font-style:normal">Notre manière de voyager</i></p> <p class="MsoNormal" style="margin-bottom:6.0pt;line-height:normal"><i style="mso-bidi-font-style:normal">Nos déplacements à travers de la ville</i></p> <p class="MsoNormal" style="margin-bottom:6.0pt;line-height:normal"><i style="mso-bidi-font-style:normal">Nous voulons des informations utiles pour nous diriger</i></p> <p class="MsoNormal" style="margin-bottom:6.0pt;line-height:normal"><i style="mso-bidi-font-style:normal">Nous voulons des conseils pour trouver ce que nous aimons</i></p> <p class="MsoNormal" style="margin-bottom:6.0pt;line-height:normal"><i style="mso-bidi-font-style:normal">Nous voulons des solutions flexibles qui nous permettent de vivre libres et responsables</i></p> <p class="MsoNormal" style="margin-bottom:6.0pt;line-height:normal"><i style="mso-bidi-font-style:normal">Le monde change et nous conduisons ce changement </i></p> <p class="MsoNormal" style="margin-bottom:6.0pt;line-height:normal"><i style="mso-bidi-font-style:normal">Avec les nouvelles services de mobilité intelligents de BMWi – mais électrique »</i></p> <p class="MsoNormal"> </p> <p class="MsoNormal">Beau concept !!</p> <p class="MsoNormal"><a href="http://www.bmw-i.fr/fr_fr/mobility-services/">http://www.bmw-i.fr/fr_fr/mobility-services/</a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2214167653430312648-3609228408883968919?l=innovation-client.blogspot.com' alt='' /></div>http://innovation-client.blogspot.com/2011/07/normal-0-21-false-false-false-fr-x-none.htmlnoreply@blogger.com (Maike Strudthoff)0